Wednesday, 18 August 2010

Hey now (hey now)

Alexandra Burke, you have a very strange marketing campaign may I say.

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Alexandra Burke - sweaty.

Firstly I was confused as to why you would want your smash hit of the summer tune "All night long" to be plugged directly alongside a supermarket brand deodorant, particularly one marketed for extra smellies as it offers some sort of ultra protection.

And on that note, why chose to collaborate with Pitbull?

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He sings along to the popular "bonkers" generation rave tunes of the late 90's - kind of like a chap on the back of a bus with serious perma-gurn. I don't know if he's someone to pair up with so early on in your career.

However, in an attempt to move away from such a bitch and ho lothario, you agreed to cover the popular BELLE STARS 1985 hit popularised by it's use in the film Rain Man - Iko Iko.

I don't really get this decision either.



Maybe have a word ey.

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